Atkins
Roles:
3D animation.
Sugar particle simulation and design.
A commercial for Atkins showing that sugar can undo all the positive effects of a high protein diet. This project required a lot of R&D to make the particles feel like sugar.
Roles:
3D animation.
Sugar particle simulation and design.
A commercial for Atkins showing that sugar can undo all the positive effects of a high protein diet. This project required a lot of R&D to make the particles feel like sugar.